If you've been looking for ways to optimize your business, then it's likely you've heard about "PPC Optimization." Reaching a target audience is challenging at times. While attention-grabbing headlines help get more clicks in the search results, your campaign...
It's rare to meet anyone who doesn't have any social media profiles these days. In fact, studies show about 70% of Americans use at least one social media app daily. (Facebook is the most popular choice in case you were wondering.) Furthermore, the same research...
In today's competitive market, the companies with the best marketing strategies win. With the explosion of online marketing over the past few decades, there are more advertising options than ever before. There are always untapped, new audiences to sell to. It's up to...
Just 15 years ago, it wasn't even that common for companies to have a website, but today, it's mandatory. And only having a website isn't near enough for a business anymore. Your content distribution needs to extend far and wide. Did you know that studies show it...
You've probably heard the saying, "Content is king." It comes from an essay Bill Gates wrote in 1996, and it seems to ring just as true these days. The rise of smartphones has led to people consuming content in record numbers. Since the pandemic began in 2020, the...
Search engine optimization (SEO) is one of the buzziest marketing terms on the scene today, yet it's still pretty enigmatic to a majority of people. It's only been around for about 25 years, and search engine algorithms are still constantly evolving, so SEO success...
When it comes to their data, consumers are becoming increasingly selective about how much they provide and to whom. There seems to be a collective fear about "big brother" watching — and it's not completely unfounded. How many times have you been talking to friends...
When you hear the term “artificial intelligence,” it may call to mind sci-fi films or advanced technology that you couldn’t even fathom understanding. But, the truth is that artificial intelligence (AI) is actually all around us these days. From Siri or Alexa to...