Programmatic Media

The “Everywhere” Channel

We know, it sounds complex. But the truth is, Programmatic Media is really quite simple. As a brand, you may be new to the idea of Programmatic Media. But as consumers, we’ve seen the results of programmatic everywhere since its inception. When you’re watching “cat playing the piano” videos on YouTube, in between your favorite songs on Spotify, or on a digital billboard while stuck in rush hour traffic.

So, What Is Programmatic Media Exactly?

Programmatic Media is just digital marketing jargon for buying advertising space in real-time, using advanced computer algorithms. Fancy, huh? This includes banner ads on websites, videos, audio, streaming services, etc.

Programmatic allows for more targeted, efficient, and cost-effective media buying than traditional methods. Compared to manual or direct ad buying, Programmatic Media:

– Saves Time
– Prevents Wasted Ad Spend
– Provides Limitless Inventory
– Optimizes Campaign Frequency (CP)

Elevate your Brand Awareness with Programmatic Media

Programmatic Media has the scale to make a monumental impact on brand awareness. With the right omnichannel approach, brands can be a massive part of their consumers’ purchase journey — every step of the way. But it’s not just the amazing exposure that has brands absolutely buzzing about Programmatic Media. It’s also..

A hands-free approach
to Ad buying

Programmatic Media automates the process of finding ad inventory and negotiating prices. This means that ad space can be bought and sold quickly and easily, without the need for any human intervention.

Cost-efficient advertising
at its core

Programmatic Media buying is a transparent way of buying ad space, as prices are determined by an open auction. This increases competition and drives down prices, making it a more wallet-friendly means of ad buying.

It’s easy to track
advertising platform

Advertisers have the ability to see when, where, and to whom their ads are being shown. With programmatic, brands can track every advertising dollar and know exactly how it affects their bottom line.

When Programmatic Media Turns Problematic

Programmatic Media is growing rapidly in popularity, but too many brands seem to be missing the mark and not seeing the conversions they’d like from their advertising efforts.

That issue is for one simple reason: Audience Targeting.

Targeting the correct audience is integral to having a successful marketing campaign. The use of incorrect targeting or misallocation can lead to higher costs, poorer performance, and wasted spending. Nobody wants that, now, do we?

Programmatic Media with ISG

We Utilize Advanced Audience Targeting Tools to Out Perform the Rest

ISG has profound experience utilizing advanced Audience Targeting tools to excel all areas of the customer buying journey for our partners, especially when it comes to Programmatic Media.

The Channels
Display
Native
Video

YouTube
OTT/CTV
Audio
Digital Out-of-Home

Here’s How We Get it Done

We measure in real-time

Leveraging key metrics like clicks, impressions, viewability (chances of being seen), and engagement, our Programmatic Media team has a deep understanding of the programmatic landscape and can quickly optimize your media strategy in real-time.

We think ahead

Utilizing advanced Customer Data Platforms (CDPs), we build audiences and segment lookalike audiences — groups with similar shopping behaviors to your current customers — to discover areas for improvement and cost-cutting opportunities at the most granular level.

Transparency at all costs

ISG leaves it all out in the open when it comes to ad spend, ensuring you always know where your advertising dollars are being allocated to. We’ll develop a custom pricing model tailored to your brand’s specific needs.

Sky-high view-ability

To consistently drive performance and better-quality inventory, ISG always strives for the highest viewability possible for our clients. We leverage ad verification tools to track how often the ad is viewed, as well as ad fraud — one of the most common issues in Programmatic Media — to ensure you’re always getting the most out of your ad spend.

Brand safety

Nobody wants their brand’s ads placed next to inappropriate content or associated with the wrong sort of messaging. ISG implements trusted third-party partners to ensure your brand isn’t just seen — but seen in the right light.